Search Engine Optimization (SEO)
What is it?
SEO Explained
So you have a new website. Now what? You want visitors, right? To be found on search engines such as Google, your website needs to meet their very complex requirements to show up on the first page of a web search. SEO is the process of making sure your site meets those requirements. It is a combination of maximizing the technical performance, strategically injecting your targeted keywords, creating engaging and relevant content, and having other sites link to yours.
Technically Speaking…
Technical SEO
Search engines reward sites that are easy to work with. Conversely, sites with poor technical structure and performance may be penalized and rank lower than their competitors. Pier 5 thoroughly analyzes your site and makes the necessary updates to ensure it is search engine ready. Additionally, we host your site on our blazing-fast servers, utilizing Content Delivery Networks (CDN) and other performance techniques to reduce load times and keep your audience engaged.
Words are the key
Keyword Research
Pier 5 SEO uses industry-leading research tools to find the best keywords for your site to target. We then compare your site to your competitors based on those keywords and determine the best content-building strategies. We conduct ongoing analysis to determine how well the strategies are working, and continuously make adjustments as required.
It’s all in the content
Content Building
Content building is a key part of SEO, all about creating useful and engaging content that attracts your target audience. It starts with keyword research to find out what your potential customers are searching for, then naturally including these keywords in your content. By regularly updating your site with fresh content, you show search engines that your site is active and relevant. It’s not just about text either—optimizing images, using links within your content, and making sure it’s easy to share all help boost your SEO. Essentially, great content keeps your audience happy and helps your site rank higher.
Back atcha
Back Links
Backlink building is a key SEO strategy, focusing on getting reputable websites to link to your site. These links signal to search engines that your site is trustworthy and valuable, boosting your rankings. Effective backlink building includes guest posting, creating shareable content, and leveraging social media to increase visibility. It’s about building relationships and providing value, ensuring links are natural and relevant. High-quality backlinks enhance your site’s SEO, helping it rank higher in search results.
We can help
Pier 5 SEO
At Pier 5, we specialize in both SEO and website building. Our team creates visually appealing, user-friendly websites tailored to your business needs. We ensure your site is optimized for search engines from the start, incorporating best practices like keyword research, high-quality content, and backlink strategies. By hosting your site on fast servers and using advanced performance techniques, we enhance load times and user experience. With Pier 5, you get a stunning website that’s also primed to rank high in search results.